Email Marketing Specialist - Makati

The Email Marketing Specialist is responsible for supporting the management and execution of external marketing campaigns in Oracle Marketing Cloud (formerly Eloqua).  Working closely with Campaign Automation Team Lead and Regional Marketing Teams in delivering best practice email campaigns.
 
Job Responsibilities:
Responsibilities of this role include, but are not limited to:
Marketing Automation
  • Creating email campaigns/landing pages using HTML and/or Eloqua templates to fit the content and plan of the region
  • Setting up and implementing multi-step campaigns including A/B Testing
  • Ensure tracking all of email links are in place and follow a QA checklist for all email campaigns.
  • OMC helpdesk support – answering and handling ad hoc queries & trouble shooting from regional OMC teams.
  • Developing and coordinate list segmentations for upcoming campaigns using exclusions to avoid conflicts and scheduling rules.
  • Ensuring smooth and timely delivery of campaigns following the marketing calendar
  • Support Team Lead in ensuring modules, guides, and workflows are up to date
Project Management
  • Develop Eloqua assets based on the campaign requirements
  • Provide status updates and campaign requirements, coordinate and agree timelines as necessary for assigned projects
Reporting/Analytics
  • Generate email and campaign engagement report and present findings and insights
  • Any other duties as assigned by project manager/team lead
Qualifications:
  • 2-4 years of cumulative experience in email marketing, hands-on experience in developing HTML emails and landing pages, and marketing automation.
Specific knowledge:
  • Marketing automation platforms (Eloqua preferred)
  • Reporting/Analytics
  • Intermediate knowledge in HTML/CSS
  • Knowledge in using JavaScript is a plus but not required
  • Adobe Photoshop and Adobe Dreamweaver
  • Intermediate knowledge in MS Office applications (Word, Excel, Outlook, and PowerPoint)
  • Campaign Planning and Conceptualization
  • Understand email standards and privacy laws: SPF, CAN-SPAM and GDPR
  • Knowledge using Oracle Sales Cloud or Salesforce CRM/any sales management tool

Interested applicants may send their updated CV to avlacsina@knollridges.com.ph
Subject: [Applicant's Name] - [Position]